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Good morning. A new article asks whether this is the end for the AMS now that AI builds dashboards for pennies, George Mason and UMass each land a veteran basketball performance coach, and a coach breaks down why testing speed doesn't always show up on film. Let's get into it.
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In a new TeamBuildr piece, CEO Hewitt Tomlin takes on a question rippling through S&C: are athlete management systems obsolete now that AI can build them? The spark was a Substack post from Elon's Nick DiMarco, who argued coaches no longer need a $40,000 AMS subscription - just a Claude membership and a few hours. DiMarco built a 1,182-line performance dashboard and a 2,723-line off-season tracker as single HTML files, owned outright. Tomlin concedes generic, dashboard-first AMS tools are in trouble, but argues platforms built around program distribution and real-time data capture are amplified by AI, not replaced by it.
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George Mason men's basketball has hired Casey Cathrall as its strength & conditioning coach, head coach Tony Skinn announced. Cathrall comes from Dayton, where he spent 2019-26 and helped the Flyers reach the postseason six times, win a 2024 NCAA Tournament game, and finish 2020 ranked third nationally.
He previously worked alongside Skinn at Louisiana Tech and has mentored seven NBA Draft picks. "To be able to recruit Casey away from a program like Dayton is a big time deal for George Mason," Skinn said.
UMass men's basketball has hired Scott Holsopple as its Sports Performance Coach, head coach Frank Martin announced.
Holsopple brings 28 years across basketball and football, most recently as assistant AD for sports performance at Tennessee State. His past athletes include Dwyane Wade, Tim Tebow, Percy Harvin and the Pouncey brothers, and he's worked Final Four teams at Marquette and national-championship football at Florida.
Sports performance coach Will Anger breaks down "adaptive speed" - an athlete's ability to hold sprint mechanics under fatigue, pressure, and changing surfaces - and why some athletes test fast but look clumsy in games.
His main tool is constraint variation: small, controlled tweaks to posture, visual cues, surface, or timing that force athletes to self-organize without breaking technique. Anger programs it mostly in general and specific prep, keeps the doses small, and only adds it once an athlete's base mechanics are stable.
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